Blog

  • Tips for Successful Cross-Selling with Skincare Kits

    Posted on by CosMedical Technologies

    What do most customers have in common when they’re buying a skincare kit? The answer can be revealing. They’re looking for a completely brand-new product regimen to transform their skin — and they are ready and willing to invest money to make it happen. In other words, these individuals are perfect candidates for cross-selling. Creating Higher-Value Transactions Cross-selling is the simple sal...

    Read more

  • The Hidden Cause of Photoaging

    Posted on by CosMedical Technologies

    It’s well-known that ultraviolet sunlight is responsible for a substantial amount of premature skin damage. Based on a growing number of studies, however, the dermatological community is beginning to discover that UVA/UVB protection may not be enough in the fight against visible aging. There’s another type of radiation that could be equally bad for your skin — and it’s hiding in plain sight. H...

    Read more

  • More Than SPF: Building a Complete Photo-protective Skincare Regimen

    Posted on by CosMedical Technologies

    Exposure to radiation — and the premature aging it causes — is a fact of life, but with the right skincare, it’s possible to keep your skin looking healthy, radiant, and youthful for much longer. As you discovered in our last article, the sun’s UV rays aren’t the only cause of photoaging. Maximize your protection with a regimen that prevents, treats, and corrects damage from both UV and High En...

    Read more

  • The Critical Role of Cleansers

    Posted on by CosMedical Technologies

    Compared to the complex world of serums, moisturizers, and other treatments, cleansers are easy to overlook. Most people consider them simply to be a way to remove the day’s dirt and makeup; however, the reality is that cleansers have an inherently powerful effect on the condition of your skin. Whether this effect is positive or negative is ultimately determined by which formula you choose. G...

    Read more

  • The Science Behind Freebies: Why Product Samples Increase Sales

    Posted on by CosMedical Technologies

    Product samples are the third most powerful driver to buy full-sized beauty products, according to recent global survey data. As a private label skincare brand, you’ve likely seen this firsthand — they can be an incredibly effective tool in boosting your business. Why do these freebies have such a strong effect on consumer behavior? As it turns out, there are some powerful psychological force...

    Read more