Posted on by CosMedical Technologies

Closing the sale is key. Now that you understand what the client is looking for in a serum, it’s time to show them how your recommendation gives them exactly what they need — so they’ll be sure to bring the product home with them.

Connect the dots

Help the client understand why the serum you’ve chosen is the perfect solution for them, specifically. Explain how it will directly address the individual skincare goals and concerns they described during your consultation.

Sell the benefits

Illustrate how the unique medical-grade actives in this particular serum will work to improve the client’s skin. Emphasize the fact that this high-quality formulation is made without problematic, irritating ingredients often found in other brands’ products.

Help them visualize

  • Show the client how this serum will work beautifully with their existing skincare routine.
  • Describe the changes they will see in their skin after using the product.
  • Back up your claims with before & after photos from clinical studies.


Proven through clinical testing, all four of our bestselling serums offer impressive visible results. Below are some case studies for each.

Green Tea Antioxidant Serum

Concentrated antioxidant mattifying serum with 5% green tea extract to calm acne, even skin tone and lessen redness.


Concentrated anti-aging serum with lilac stem cells, vitamin C, and marine extracts. Dramatically improves deeper lines, brightness, texture, and pores.

Vita Soothe

Antioxidant replenishing serum restores skin’s biodentical glycolipids and vitamins E and F. Contains strongest antioxidant, Lipochroman® to help correct and protect skin from environmental aging. Provides instant glow and smoother, plumper skin. 

Advanced Retinol

Concentrated anti-aging serum with retinol, phospholipids, and glycolipids. Visibly firms skin and reduces appearance of wrinkles and pores. Fades age spots and evens skin tone. Lipids help restore moisture barrier and minimize any dryness or peeling from retinol.

To learn more, explore the previous articles in our three-part series, “The 3 Secrets of Selling Serums”:

Part 1: Education

Part 2: Consultation