Posted on by CosMedical Technologies

Serums are a key part of any complete, effective skincare regimen. Unlike cleansers and moisturizers, however, serums can often seem a bit obscure. Many people aren’t including this step in their routine.

That may seem like an obstacle to sales, but in fact, it’s a fantastic opportunity — when you can show customers what this product can do for their skin, you’ll increase revenue and patient satisfaction. Educate your staff and clients alike to turn serums into big sellers at your practice.

What customers need to know

Serums are intensive treatment solutions used between cleansing and moisturizing. Made up of smaller molecules, they deliver very direct, concentrated doses of nourishing and replenishing ingredients.

  • Quick and easy to use
  • Penetrate deeper into the skin than any other products can
  • Achieve powerful targeted results, faster
  • Enhance the effects of other skincare products

Keep your team up-to-date

Before the customer even walks through your door, the sales process begins with your team. Set them up for success by making sure they’re knowledgeable and prepared. Product knowledge increases sales, because it…

  • Grows confidence
  • Boosts enthusiasm
  • Strengthens communication skills
  • Improves product recommendations
  • Enhances credibility
  • Assists in answering objections

CosMedical Technologies offers webinars, product kits, sales training, and other resources to support your success. To find out more, contact us or speak to your designated account representative.

Explore our bestselling serums

Proven through clinical testing, CosMedical’s protective and corrective serums are formulated with active levels of unique medical-grade ingredients to achieve visible results. Patients will experience noticeable improvement in fine lines, brightness, texture, and pores, while receiving strong antioxidant protection from pollution and free radicals.

Green Tea Antioxidant Serum: Calming & Mattifying

Minimizes breakouts, redness, and excess oil. Evens skin tone.

C-Stem®: Concentrated Anti-Aging

Lessens the appearance of lines, creases, redness, pigmentary problems, and other visible signs of aging.

Vita Soothe: Protective Replenishing & Hydrating

Rejuvenates and corrects dull, rough skin. Minimizes visible signs of aging.

Advanced Retinol: Wrinkle and Skin Tone Corrector

Improves luminosity, skin tone, smoothness, and facial volume. Lessens the appearance of fine lines and wrinkles.

Read Part 2: Consultation of The 3 Secrets of Selling Serums