What is the #1 difference between an ordinary complexion and a flawless-looking complexion? Uneven pigmentation. (This holds true for all ages and skin colors.) Foundation, concealer, and “beauty” filters are popular for this reason — they blur or cover up any discoloration on the face, resulting in an unblemished canvas of skin that looks bright and even.
Beauty Begins with Skincare.
You can help your clients achieve this fresh-faced effect naturally by offering medical-grade brightening products within your branded skincare line. Dermatologist developed and clinically proven, these complexion-perfecting solutions achieve dramatic visible improvement in the appearance of...
- Age spots
- Sun damage
- Acne marks
How Does It Work?
Brightening solutions are designed to fade and/or prevent the appearance of dark spots, uneven tone, or surface redness. Formulated with concentrated antioxidants, vitamins, and natural extracts, these products can brighten skin in numerous ways, including:
Preventing cell damage
Certain antioxidant ingredients, such as Lipochroman®, provide exceptionally comprehensive protection against photodamage. By neutralizing destructive free radicals on the skin, these ingredients shield skin from the discoloration and inflammation characteristic of sun exposure.
TRY: Multi-Complex Night Crème, an intensive moisturizer with brightening antioxidants Lipochroman® and CoQ10, plus firming retinoid, to rejuvenate skin while you sleep.
Interrupting pigment formation
Vitamin C is the gold standard for fading dark spots and uneven pigment. It works by inhibiting tyrosinase, an enzyme essential for the production of melanin, which allows pigment in the skin to normalize over time.
TRY: C-Stem®, a vitamin C-rich anti-aging and brightening serum with lilac stem cells and marine extracts. Calming for acne and rosacea-prone skin.
Vita-C 20, an intensive brightening cream with 20% L-ascorbic acid (vitamin C) to reverse the appearance of photoaging. Evens skin tone, lessens age spots, and improves the look of fine lines and wrinkles.
Vita-C Peptide Spray, a hydrating mist that delivers vitamin C and peptides to help prevent photodamage caused by UVA and UVB rays.
Supporting cell renewal
Fresh skin has a natural luminosity. Similar to exfoliating ingredients, skin-energizing ingredients like retinol support healthy turnover which replaces damaged cells with newer, younger ones.
TRY: Advanced Retinol, concentrated anti-aging serum with 0.5% retinol and bioidentical moisturizing lipids to fight signs of skin aging, including irregular pigmentation and dark spots.
Soothing botanicals, including green tea, help reduce the appearance of inflammation, irritation, and reddening in the skin for a calmer-looking complexion.
TRY: Green Tea Antioxidant Serum, a concentrated redness-clearing and mattifying treatment made with 5% bioavailable green tea leaf extract.
Complete the Routine.
Brightening products work best when used in tandem with a well-rounded skincare regimen that incorporates:
- Broad spectrum sunscreen. Sun damage is a major culprit for discoloration. Prevent UV exposure for better results.
- Exfoliation. Exfoliating products shed the top layer of dull, damaged cells, revealing fresh skin that’s smoother and more radiant.
- Moisture. Well-quenched skin has a naturally vibrant glow that brightens the overall complexion.
Between exfoliating and brightening, your clients will discover a skin transformation they never thought possible. To learn more about helping customers perfect their skin, don’t miss our companion guide from last week: Exfoliation 101.