The 3 Secrets of Selling Serums - Part 2: Consultation

Because serums are intensive solutions designed for specific skincare needs, it’s important to match the right serum with the right client. Take a moment to do a quick consultation before customizing your recommendation.

Fact-finding questions

There are several factors to consider with each individual. Ask questions to get the information you need, such as:

  • Are you currently using a serum?
  • What are your skincare goals/concerns?
  • What other products are you using?
  • Do you have sensitive skin?
  • Do you have a favorite ingredient? (Vitamin C, stem cells, retinol, grape seed extract, etc.)

Selecting a formula

Each of CosMedical’s four best-selling serums offers highly effective solutions for different skin types, lifestyles, and needs.

Green Tea Antioxidant Serum

Ideal for younger clients (ages 19-24) whose main concerns include redness, rosacea, breakouts, hyperpigmentation, or acne scars. Great for sensitive, oily, and acne-prone skin. Doubles as oil-free makeup primer.


Ideal for any client who wants anti-aging benefits. Safe for all ages and skin types, including rosacea-prone, sensitive, or problematic skin that cannot tolerate potentially irritating formulations. Recommended for all injectable patients & Collagen Induction Therapy.

Vita Soothe

Ideal for any regimen where barrier repair and hydration are needed. Excellent for red, irritated, sensitive, or overly dry acneic skin. The go-to serum for patients on cholesterol-lowering drugs.

Advanced Retinol

Ideal for clients who want overall skin rejuvenation. Great for preventing and correcting the appearance of aging. Formulated to avoid retinoid dermatitis. Not recommended for sensitive, rosacea, or post-procedure skin.


Click here to read The 3 Secrets of Selling Serums - Part 3: Recommendation.

Back to blog