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  • The 3 Secrets of Selling Serums - Part 2: Consultation

    Posted on by CosMedical Technologies

    Because serums are intensive solutions designed for specific skincare needs, it’s important to match the right serum with the right client. Take a moment to do a quick consultation before customizing your recommendation. Fact-finding questions There are several factors to consider with each individual. Ask questions to get the information you need, such as: Are you currently using a serum?...

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  • The 3 Secrets of Selling Serums - Part 1: Education

    Posted on by CosMedical Technologies

    Serums are a key part of any complete, effective skincare regimen. Unlike cleansers and moisturizers, however, serums can often seem a bit obscure. Many people aren’t including this step in their routine. That may seem like an obstacle to sales, but in fact, it’s a fantastic opportunity — when you can show customers what this product can do for their skin, you’ll increase revenue and patient ...

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  • Why We Need Moisturizers: 6 Key Causes of Dry Skin

    Posted on by CosMedical Technologies

    People often say that “an ounce of prevention is worth a pound of cure” — and when it comes to skincare, that couldn’t be more true. As you help your patients and clients optimize their moisturizing routine, it’s valuable to arm them with some actionable tips about factors that might be contributing to their dry skin, including: Age. When we reach puberty, our body starts to produce sebum (a...

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  • Demand More from Moisturizers

    Posted on by CosMedical Technologies

    Skincare has come a long way since old-fashioned cold creams. As the science has become more advanced, so have the product formulas, and today’s medical-grade moisturizers can — and should — do much more than simply hydrate your skin. CHOOSING THE RIGHT PRODUCT When selecting a moisturizer, the two major criteria to consider are the client’s skin type and the specific benefits needed. For sens...

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  • Help Your Clients Avoid Problematic Ingredients in Moisturizer Formulas

    Posted on by CosMedical Technologies

    Within the beauty industry, it’s common for marketing to highlight only the active ingredients in skincare products. Although considering active ingredients is an essential part of selecting the right moisturizer, the actives alone will not paint a complete picture of the formula. Checking the full ingredient list — and knowing what to look for — is just as important. Below are some important c...

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