Serums are a key part of any complete, effective skincare regimen. Unlike cleansers and moisturizers, however, serums can often seem a bit obscure. Many people aren’t including this step in their routine.
That may seem like an obstacle to sales, but in fact, it’s a fantastic opportunity — when you can show customers what this product can do for their skin, you’ll increase revenue and patient ...
People often say that “an ounce of prevention is worth a pound of cure” — and when it comes to skincare, that couldn’t be more true.
As you help your patients and clients optimize their moisturizing routine, it’s valuable to arm them with some actionable tips about factors that might be contributing to their dry skin, including:
Age. When we reach puberty, our body starts to produce sebum (a...
Skincare has come a long way since old-fashioned cold creams. As the science has become more advanced, so have the product formulas, and today’s medical-grade moisturizers can — and should — do much more than simply hydrate your skin.
CHOOSING THE RIGHT PRODUCT
When selecting a moisturizer, the two major criteria to consider are the client’s skin type and the specific benefits needed.
Within the beauty industry, it’s common for marketing to highlight only the active ingredients in skincare products. Although considering active ingredients is an essential part of selecting the right moisturizer, the actives alone will not paint a complete picture of the formula. Checking the full ingredient list — and knowing what to look for — is just as important.
Below are some important c...
Out with the old, in with the new. We’ve officially turned the page into 2019, and your clients are looking for something different.
Over the holidays, they were focused on family, friends, and community; now, they’re focusing on themselves — breaking bad habits, starting better ones, and making 2019 count. This is a time for new beginnings. Make sure you’re driving revenue with a fresh product...