Next to cleansing and moisturizing, exfoliation is one of the most valuable steps in any skincare routine. This quick guide has everything you need to help your clients discover their perfect exfoliating product — and reveal their very best skin.
Exfoliating Basics
Exfoliation is the process of shedding the layer of dead cells that accumulates on the skin’s surface. Although our bodies do this...
As a provider of medical grade skincare, we’re committed to creating 100% skin-safe formulas. That means steering clear of many commonly-found substances with problematic side effects which range from skin irritation to possible cancer. Below are the top eight ingredients banned from CosMedical’s face products.
Parabens
Class of chemical preservatives shown to be endocrine disruptors which act...
When it comes to growing your business, it’s tempting to put a lot of energy into acquiring new customers. After all, the more people are exposed to your brand, the more new sales you’ll make. It seems intuitive; however, the numbers tell a slightly different story. Nurturing repeat customers could be far more profitable — and skincare kits are an easy place to start.
Customer Retention Facts...
What do most customers have in common when they’re buying a skincare kit? The answer can be revealing. They’re looking for a completely brand-new product regimen to transform their skin — and they are ready and willing to invest money to make it happen. In other words, these individuals are perfect candidates for cross-selling.
Creating Higher-Value Transactions
Cross-selling is the simple sal...
It’s well-known that ultraviolet sunlight is responsible for a substantial amount of premature skin damage. Based on a growing number of studies, however, the dermatological community is beginning to discover that UVA/UVB protection may not be enough in the fight against visible aging. There’s another type of radiation that could be equally bad for your skin — and it’s hiding in plain sight.
H...
