How To Introduce And Promote A New Product To Your Clients
CosMedical launched the new Pink Clay Purifying Mask this month, and our partners are excited to share it with their clients. Whether it’s this mask or a future product, follow these tips to help patients discover and fall in love with the latest addition to your private label.
Know The Product Inside And Out
Start by training your team on the benefits of the new product, and understand its differences from your existing product line.
Pink Clay Purifying Mask is a mask that:
- Gently exfoliates using pumpkin and papaya enzymes and salicylic acid to clear debris and improve skin brightness
- Deeply detoxifies, using absorptive pink and white clays to remove all pollutants from the surface and pores, eliminating acne, whiteheads and blackheads
- Moisturizes and protects with squalane and antioxidant soybean oil
- Removes excess oils for a matte, velvety finish
- Is safe to use for all skin types and especially effective for patients suffering breakouts, folliculitis or irritated skin
Highlight the new product’s biggest advantages and unique differences. For example, this mask is one of our most effective products for treating and preventing acne, but its slew of benefits means it’s fantastic for more than just those suffering breakouts. All patients will love the velvety feel and clear, radiant skin that this mask provides.
Compared to our other products, it’s a more clarifying mask than Vita-B Enzyme Polish and an excellent follow up for Salicylic Face & Body Wash or Chamomile Facial Cleanser. By exfoliating, it also increases absorption of nutrients, so it complements and increases the effectiveness of all regimens.
Show, Don’t Tell
Let patients feel the results for themselves by treating them with your newest launch during their office visit. Once they’ve experienced the benefits, they’ll be more keen when you suggest purchasing for at-home use. Consider offering the in-office treatment as a free promotion to raise awareness about the new product.
To keep up with your in-office use, we offer most products in a larger backbar size, including this mask. For best results with the Pink Clay Purifying Mask, we recommend patients use it at home three to seven times per week.
Make it easy for patients to include the product in their routine by bundling it and creating a regimen package sold together. Highlight the benefits of the entire bundle — these can include skin brightness, anti-acne, protection or something else. Feel free to reach out to your account executive for grouping ideas — we’re here to help.
Think proactively and creatively about how the product could be promoted. For example, with Valentine’s Day around the corner, the pink color of the Pink Clay Purifying Mask makes it ideal for a holiday sale. Whether patients are celebrating with someone else or alone, they can use this gentle mask to relax and practice self-love. Add in Lip Benefits® to build on the pink theme and help them look and feel even more beautiful.
Other great year-round offers for new products are deals and discounts, such as buy-one-get-one or a percentage off the price tag.We’re certain that once your patients try the Pink Clay Purifying Mask, they’ll love it. Help introduce the new product to them with promotions, sales, bundles and offers. Learn more about the mask and its differences from other products here.