According to the National Retail Foundation, the winter holiday season alone brings in at least 20% of a small retail business’ annual revenue. It’s time to bring your A-game, so we put together these quick tips to help you end the year strong with an extraordinary holiday turnout.
#1. Procedure Packages
Procedures always spike around the holidays because patients want to look their best during the upcoming gatherings and festivities. Make sure your office’s schedule is ready to accommodate them.
We also recommend automatically upselling with procedure packages by including take-home products in the price of the treatment package. For example, since our Post Procedure Kit is the perfect regimen for patients after any treatment, package it with their procedure and send patients home with it to get the best results possible.
For more ideas, visit our training manual protocols or simply ask your Account Executive for strategies personalized to your business.
#2. Use Sales to Increase Order Sizes
For example, a “buy two, get one free” sale encourages patients to take home three products instead of one.
This is a simple but powerful way to drive your average purchase size up. Plus, customers are on the lookout for gifts this time of year, so sales like this will help encourage them to get an extra product for a friend or loved one — or even for themselves!
#3. Push from the Top
You should already know your top-selling product, and as always, we recommend you push hard on it. Make sure your top sellers are displayed front-and-center in your storefront — they should never be hard to find — and incentivize your staff to focus conversations on your most popular products.
#4. Leverage Popular Selling Days (Like Black Friday and Cyber Monday)
Black Friday got its name because the sales on this one day historically pushed businesses from red to black. It may sound obvious, but it’s incredibly important: don’t ignore Black Friday or Cyber Monday!
Make sure you send out emails, text messages, and social media posts to inform customers about what’s going on at your store over the weekend, and make sure you’ve stocked up to handle a spike in sales.
#5. Gift Cards
Indecision is one of the easiest ways to lose a sale, like when a customer leaves the store empty-handed because they couldn’t decide what to purchase. Gift cards can be a life-saver in these situations.
If a patient doesn’t know exactly what skincare products a loved one might enjoy, suggest a gift card to let their giftee choose for themselves.
#6. Offer Free Products with a Service
With tip #1, we included products in the price of a service. An alternative is to instead offer a free gift with the purchase of a service.
For example, offer a free Pink Clay Purifying Mask with purchase of a facial, or a free Vita Soothe with purchase of a procedure.
Set Yourself Up for Holiday Success
There are countless ways to double down on retail this holiday season. Make sure you set yourself up for success by offering your patients an opportunity to think bigger, take home more products, and pay forward the gift of skincare to share with those they love this season.
Want personalized tips and strategies for your business? Contact your CosMedical Account Executive — we’re here to help. Read about impulse buys next in this article.