Speed, consistency, and branding are essential attributes of successful businesses. From the moment a patient enters your office until the moment they leave, they’ll soak in everything about your business’ identity, from the color scheme to the service. You can stand out by seizing the opportunity to carefully plan and tailor their experience with organized merchandising, knowledgeable staff, and more.
We recommend setting up these three systems and tools to reinforce your brand, save your time, and sell more of your products.
Prescription Pads
Prescription pads, also known as Rx pads, help streamline the purchase process, make more sales, and expand customer awareness. Rather than writing product names on a blank notecard, an Rx pad will encourage your patients to make the most out of their regimens.
Prescription pads help your staff provide effective product recommendations to enhance a patient’s in-office procedures. Patients will be much more likely to buy products that are formally prescribed than products that are merely recommended, increasing your storefront’s conversions, and writing out products on the pad will allow patients to quickly know what to look for in your storefront.
Prescription pads are adaptable to recommend different cleansers, exfoliants, serums, moisturizers, and SPFs for morning and evening regimens. By displaying this information in a clear, easy-to-understand manner, patients are more likely to consider expanding their regimens and will be more likely to purchase products you suggest.
Through CosMedical’s design services, you can customize prescription pads to add your logos and display the names of your specific products, making it easy to check boxes and save time. Customizing your Rx pads helps introduce new products to patients and reinforces your brand image with a sleek, professional look that stands out long after a patient’s visit.
Streamlined Custom Emails
Marketing is essential for your business to acquire new customers, sell to existing customers, and drive revenue. But we know you’re busy, and that it can be hard to find the time to write out and carefully design emails, flyers, and other brand collateral. Not to mention, finding and working with quality copywriters and designers can be an expensive and lengthy process in itself.
CosMedical can help. Each month, we supply our partners with ready-made emails to launch a promotion that will help you sell more products, keep in contact with your email list, and inspire patients to come visit the office. Written and designed by our team, these emails are professionally made to help connect you with your clients.
After a patient visits your office, sending them an email at least once a month with an enticing promotion will work wonders to keep your brand top of mind. When the time comes for them to buy and restock skincare products, they’ll seek you out, lowering your churn rate and keeping customers for longer.
Information Cards & Merchandising
Patients will often peruse your storefront to learn more about your offerings, so it’s important to support your products with concise, informative, and engaging content to leave a great first impression and spark their interest.
CosMedical provides information cards for many of our products to help you do exactly that. Our info cards give an engaging introduction, where a patient can quickly scan over the card to spark curiosity about a new product’s benefits while browsing. We also recommend that staff help patients through the purchase process, answering questions, encouraging them to try a tester or sample, and providing more information anytime they want to learn more.
Well planned merchandising goes a long way to introduce new products to patients, from the arrangement of your storefront to the visual displays in your office. In the storefront, we recommend placing best-selling products front and center, while nice-to-have add-ons like eye products can go near the register for a quick impulse buy. In the office and treatment room, tastefully decorating with wall displays helps catch a patient’s eye during their visit.
One of the best parts about Rx pads, streamlined emails, and merchandising is that once you’ve set up each of these systems, little-to-no work is required to continue using them, providing long-term efficiency gains and a marketing boost to help your business thrive.
Learn more about merchandising next in this article.
