The Brightening Green Tea Cleanser is a daily exfoliating and hydrating antioxidant cleanser designed to clarify, brighten, and soothe the skin. It features 5% Lactic Acid, Green Tea Extract, Niacinamide, and Allantoin, providing a multi-benefit formula that gently exfoliates, hydrates, enhances radiance, and improves dullness. 

This cleanser is suitable for all skin types, including sensitive skin. Its gentle formula effectively exfoliates while maintaining hydration.

• Our carefully selected Green Tea Extract contains 600% more biologically active polyphenols (EGCG) than standard brewed green tea, offering superior antioxidant protection. 
• 5% Lactic Acid provides gentle exfoliation and hydration without irritation. 
• Niacinamide and Allantoin work together to calm skin and improve texture and lessen appearance of hyperpigmentation and dark spots. 
• The multi-benefit formula addresses hydration, exfoliation, and brightening in one step. 

The official launch date is April 7th.

• Green Tea Extract – Brightens skin tone, defends against environmental stressors, and soothes inflammation. 
• 5% Lactic Acid – Gently exfoliates, smooths texture, and boosts hydration. 
• Niacinamide – Reduces hyperpigmentation, minimizes the appearance of pores, and strengthens the skin barrier. 
• Allantoin – Calms sensitive skin, reduces irritation, and increases hydration. 

The combination of Lactic Acid, Green Tea Extract, and Niacinamide helps to reduce hyperpigmentation, promote even skin tone, and enhance radiance.

Yes! The 5% Lactic Acid and Allantoin are humectants and work to draw moisture into the skin while reinforcing the skin barrier, ensuring the skin stays moisturized and soft. This cleanser is not intended to replace a daily serum/moisturizer, please continue to recommend a full skincare regimen along with this product as it is not intended to be used as a moisturizer despite its hydrating benefits.

No, this formula is free from artificial fragrances, sulfates, and harsh surfactants, making it gentle and safe for sensitive skin.

Yes, all surfactants in this cleanser are naturally derived, primarily from coconut. While Sodium C14-16 Olefin Sulfonate can be derived from various sources, our specific ingredient is naturally derived and sourced from plant-based materials. 

• Apply a dime-sized amount to damp skin. 
• Massage gently in circular motions allowing to lather. 
• Rinse thoroughly with tepid water. 
• Use morning and evening for best results. 

Yes, it is intended for daily use. Its gentle exfoliation and hydrating properties make it suitable  for twice-daily cleansing.

Yes! This cleanser is formulated with ingredients that help support acne-prone skin. Green Tea Extract and Niacinamide provide antioxidant and anti-inflammatory benefits, helping to reduce redness and calm irritation. 5% Lactic Acid offers gentle exfoliation to help keep pores clear, promoting smoother skin without over-drying. While this cleanser is not a dedicated acne treatment, it works well as part of a routine for maintaining a balanced, healthy skin barrier. 

 

This cleanser is ideal for consumers looking for a multi-benefit, gentle yet effective cleanser that addresses: 

• Brightening & Even Skin Tone - 42% of surveyed consumers seek a cleanser that brightens and evens out skin tone.
• Hydration - 63% of surveyed consumers prioritize hydration in a cleanser.
• Exfoliation - 50% of consumers value exfoliation in a cleanser.
• Sensitive skin concerns - 35% of consumers specifically look for calming, redness-reducing benefits in a cleanser.

• Multi-benefit formula – Provides hydration, exfoliation, and antioxidant protection in one step. 
• Superior Green Tea Extract – Contains 600% more polyphenols (EGCG) than standard brewed green tea, offering exceptional antioxidant defense. 
• Consumer-driven formulation – 75% of surveyed women prefer a multi-benefit cleanser, and this formula directly aligns with their needs. 

• "A daily multi-benefit cleanser that brightens, hydrates, and gently exfoliates without irritation." 
• "Formulated with Green Tea, 5% Lactic Acid, and Niacinamide to refine texture, even tone, and calm redness." 
• "Perfect for those seeking a gentle, effective cleanse while supporting their skin barrier." 

No, this cleanser is not specifically formulated as a makeup remover. While it effectively cleanses the skin, it is best used as a second cleanse after removing makeup with a dedicated makeup remover or cleansing oil/balm for optimal results.

The product was created to address the need for a gentle yet effective exfoliant for sensitive skin, offering benefits like improved skin tone and texture. It fills a gap in the portfolio by combining exfoliation with hydration and soothing properties.

The product stands out for its balanced formula, which exfoliates gently while soothing and hydrating sensitive skin, thanks to ingredients like niacinamide and allantoin.

The product combines gentle exfoliation with soothing botanicals, niacinamide, and hydration, setting it apart from others that focus mainly on exfoliation without calming or moisturizing benefits.

Yes, it competes with products like Dr. Dennis Gross Skincare Alpha Beta® AHA/BHA Daily Cleansing Gel and Dermalogica Skin Resurfacing Lactic Acid Cleanser, but it offers a gentler, more balanced approach with added calming and hydrating ingredients.

It’s ideal for individuals with sensitive skin, uneven skin tone, dehydration, or pigmentation issues, and works for dry, oily, combination, or normal skin types.

It’s meant for daily use, morning and night, after makeup removal, followed by moisturizing and sunscreen.

The product has a gel-like consistency that foams gently, leaving the skin soft, hydrated, and balanced without stripping moisture.

The scent is mild and natural, characteristic of lactic acid, and fades after use.