As 2025 comes to a close, we’re taking a moment to reflect on a year defined by growth, innovation, and deeper partnerships with our skincare partners. From new product launches to expanded leadership and enhanced marketing support, this year reinforced what matters most to us: helping our partners build stronger, more successful brands.
Advancing Formulation Innovation
This year marked the launch of Brightening Green Tea Cleanser, a daily essential designed to deliver visible radiance while supporting barrier health. Developed with science-backed ingredients and positioned for strong retail performance, this formula reflects our ongoing commitment to creating results-driven skincare that practices can confidently retail and recommend.
The response from our partners reaffirmed a key priority we continue to lead with: today’s patients want effective, approachable skincare formulas that integrate seamlessly into daily routines, without compromising performance or professional credibility.
Connecting with the Industry
In 2025, we were proud to participate in the AmSpa Medical Spa Show, connecting face-to-face with medical spa owners, providers, and operators from across the country. These conversations continue to shape how we innovate, not only in product development, but in how we support practices navigating an increasingly competitive and fast-evolving aesthetic landscape.
Listening to our partners remains central to how we grow.
Strengthening Leadership for Strategic Growth
This year also welcomed an important addition to our leadership team with the appointment of Keith Buchman as Vice President of Sales. Keith brings deep industry experience and a shared vision for building long-term client partnerships rooted in trust, performance, and strategic growth.
His leadership reinforces our commitment to scalable growth, both for Cosmedical and for the partners who rely on us as their private label skincare provider.
Expanding Marketing Services: Partners Beyond Product
One of the most impactful areas of growth in 2025 was our Marketing and Design Services offering. We continued to invest in tools, talent, and infrastructure designed to help our partners do more than stock shelves, we help them sell with confidence.
Through our Virtual Studio, custom-designed collateral, and ready-to-brand marketing assets, partners gain access to professional support that elevates both in-practice presentation and digital presence. From promotional flyers and shelf talkers to email templates and digital assets, our goal is simple: make it easier for your team to educate, recommend, and convert.
This is what it means to be Partners Beyond Product.
The Value of Partnership
At Cosmedical, we believe long-term private label success is built through true partnership, not one-time transactions. That’s why every skincare partner is supported through our Partner Rewards Program (PRP), a comprehensive rewards and support structure designed to help practices grow confidently and profitably.
PWP extends beyond formulation access, offering meaningful rewards alongside ongoing business, marketing, and sales support at every stage. Benefits include — but are not limited to — preferred partner pricing, incentive opportunities, dedicated practice guidance, ongoing education, and access to professional marketing and sales resources through our Resource Center.
Designed to remove friction and increase sell-through, PRP equips your team with the tools needed to confidently recommend, retail, and scale your private label skincare brand. We don’t just formulate skincare — we support the systems that help your brand succeed.
Looking Ahead to 2026
As we close out 2025, we’re already looking ahead. New skincare innovations, enhanced formulas, and expanded partner support capabilities are on the horizon for 2026. While we’re not revealing everything just yet, what’s coming next continues our promise to deliver smarter solutions, stronger results, and even greater opportunities for our skincare partners.
Thank you for trusting Cosmedical with your brand. We look forward to what’s next, together.
