In this blog, we will explore how Gift with Purchase (GWP) can be a valuable tool for boosting your sales during the holiday season and provide some creative ideas to make it a holiday to remember.
Closing out Quarter 4 sales strong requires creativity and strategic thinking. GWP promotions add excitement and value to your customers' shopping experience. By tailoring your GWP strategy to the holiday season and making it irresistible, you can drive sales and boost brand loyalty. GWP promotions can be a game-changer.
Creative GWP Ideas to Close Out Quarter 4 with a Bang:
- Skincare Tools and Accessories: Gift customers skincare-related accessories, such as facial rollers or cosmetic bags, which complement your products.
- Exclusive or Limited-Edition Products: Create special edition or exclusive products that are only available as a gift with purchase, such as The Glow Essentials. This can create a sense of urgency and exclusivity.
- Product Packette Bundles: Wrap together complementary skincare sample packettes, such as a Chamomile Facial Cleanser, C-Stem and Ultra Benefits®, in an organza bag and offer it as a GWP for every skincare product purchase.
- Gift Cards: Provide a $15 gift card as a GWP customers can use for their next purchase when they buy a certain amount in skincare products.
- Tiered GWP: Offer different levels of free gifts based on the amount spent on skincare products. For example, spend $50 and get a travel-size product as a gift, spend $100 and receive a retail-size product as a gift.
- Limited-Time Offers: Create a sense of urgency by making GWP available for a limited time only. This can drive immediate sales as customers rush to take advantage of the offer before it expires.
- Complimentary Gift-Wrapping: Offer free gift-wrapping services for the products they purchase, adding a touch of luxury to their order.
Once you choose your GWP strategy, spread the word across multiple channels using your website, social media, email list, and in-store displays and flyers. Don't miss out on this opportunity for your skincare brand to shine during the most wonderful time of the year.
Contact your Practice Development Specialist today!