The spa industry is all about self-care, indulgence, luxury -- and trust. Your clients come to your spa time and time again because they believe your treatments work. They know they will walk away after a session feeling refreshed, rejuvenated, relaxed, and beautiful. And chances are, more than a few of your customers would be eager to bring some of that luxury home with them at the end of the day.
If you're looking for a way to expand your spa's branding opportunities while also earning some extra revenue, you might consider launching your own private label skincare for spa customers. But you don't need to become a chemist or dermatologist to develop new skin products. You can have a custom-made professional skin care line developed with your spa's name on it to offer exclusively at your own shop.
One of the biggest benefits of a private label skincare for spa branding is that you can select the products that best cater to your customers. Some spas specialize in nature-based remedies, so why not offer natural skin products on site, too?
On the other hand, many clients are willing to pay top dollar for the best anti-aging products. Estimates suggest that the U.S. market for age-fighting remedies rose from $80 billion in 2011 to $114 billion in 2015. If you serve a Baby Boomer crowd, there's no reason why customers shouldn't buy from you directly instead of searching for other products at the store.
Moreover, you can control the pricing and markup of your own products as well as their distribution. A satisfied customer who knows that he or she can only find these products at your spa will return time and again -- not only to buy more products but perhaps to throw in an extra facial or massage, too.
Launching a private label skin care brand may not be as difficult as you think. Let your customers take a piece of your spa home with them. That token will serve as a reminder of how much they value your services and will remind them that it's high time to book another appointment sooner rather than later.