Selling professional skin care products can provide a great source of supplemental income for doctors. There's a buzzing market for high end private label cosmetics and private label skin care: the anti-aging industry alone was worth $80 billion in 2011 and is expected to grow to $114 billion in 2015, and 85% of people will experience acne in their lifetime, from puberty to middle age. If you're considering a private label skin care line for your clinic or care center, there are a few ways you can enhance its success.
Choose a Reputable Company When you look into private label skin care manufacturers for your line, make sure that ingredients are safe and wholesome by working with a formulator with a solid reputation. Your name will be on the final product, and you want to make sure that it's the best possible quality. Don't deal with anything less than the most reputable manufacturer of pharmaceutical products.
Make Sure Your Products are Exclusive If you chose to rebrand products from another company instead of manufacturing your own, make sure that the products aren't sold at drug stores, salons, or non-medical spas. Your products should only be available through medical practices. Otherwise your customers will go for the discounted version. You can also try to pursue exclusivity for the product in your region.
Use a Product-Marketing Consultant There are plenty of pitfalls you can fall in when designing a label for your product. If the FDA decides you've misbranded your product somehow or misled your consumers, for instance, you could end up in hot water. That's why it's so important to hire a professional product-marketing consultant to help you brand, package, price and market your product.
Employ an Attorney It's always good to have an attorney familiar with the rules and regulations surrounding skin care labeling on call before you start to sell your product. Your attorney can make sure that your labels meet any requirements and aren't infringing on other brands.
If you take these precautions, your product is much more likely to be a success.
