Though it’s still a month away, Mother’s Day is quickly approaching, and now is the perfect time to start preparing. Skincare is always an excellent, popular gift for moms, so follow these four tips to offer the most benefit to your customers and their loved ones this holiday.
Consider The Needs Of Different Mothers
Different skin products are best for different demographics, so make sure to carry a variety that addresses the needs of all moms. While grandmothers will benefit most from gentle anti-aging, hydrating and brightening products like C-Stem® and Ultra Benefits®, new mothers may prefer revitalizing Vita-B Enzyme Polish, HA+ Firming Boost, and eye products. More experienced mothers, on the other hand, will love the many brightening and firming benefits of Advanced Retinol and Multi-Complex Night Crème.
These are just a few recommendations, but more importantly, keep in mind that mothers can be any age. Celebrate all mothers this holiday by having something for everyone.
Stock Popular Products Early
Our partners are sometimes shocked by the scale of increase in sales during this time of year. Make sure your business is prepared by stocking enough of your most popular products. That way, in case a major surge comes, you’ll still have inventory and time to restock.
Similarly, make sure to stock the right products. We’ve noticed that the most popular gifts for moms and for spending time outdoors in spring are:
- Ultra Benefits®
- Ultra Replenishing SPF 40
- Salicylic Face & Body Wash
- Vita Soothe
- Advanced Retinol
- Daily Replenishing SPF 30+
- Green Tea Antioxidant Serum
- Chamomile Facial Cleanser
Celebrate With Something New
There’s no better way to celebrate a holiday than to welcome new beginnings. To that end, CosMedical is pleased to offer a new product just in time for Mother’s Day: Beginning April 1st, the new Hydra-Firm Gel Mask is available for purchase. This mask’s remarkable combination of anti-aging and hydrating benefits make it perfect for mothers, and like any new product, it’s a fantastic holiday gift.
Hydra-Firm Gel Mask:
- Stimulates and strengthens skin to minimize the appearance of lines, wrinkles, and loss of elasticity.
- Intensely hydrates to revive dry, dehydrated skin for a more plump, supple, noticeably smoother appearance.
- Protects from environmental stress, including the visible effects of pollution and blue light.
- Replenishes and restores skin’s moisture barrier for a healthier appearance.
Besides improving skin elasticity, smoothness and appearance, mothers will also appreciate this mask’s naturally pink color and lovely smell of roses.
Offer Promotions And Gifts
Customers in your storefront may or may not consciously be looking for Mother’s Day gifts. By reminding them of the upcoming holiday gifting opportunity, they’ll be much more likely to remember and pick up an extra product or two to give to mom. A great way to do this is to offer a specific Mother’s Day promotion or gift.
Besides the usual buy-one-get-one and sale percentage-off ideas, CosMedical is offering a unique gift-with-purchase for a limited time on our new mask. The first time you order Hydra-Firm Gel Mask, we’ll throw in one free mask applicator with every mask you purchase. We encourage you to pay this gift-with-purchase forward to your customers to sweeten the deal on this wonderful new mask for Mother’s Day gifting.
We’re excited to offer your patients and their loved ones with beautiful skincare solutions this Mother’s Day. Shop all our anti-aging products here.